General
How We Determine Product Success - Netflix TechBlog - Medium
https://medium.com/netflix-techblog/how-we-determine-product-success-980f81f0047eFive Rules for Selecting the Best KPIs to Drive Operational Improvement
https://www.industryweek.com/continuous-improvement/five-rules-selecting-best-kpis-drive-operational-improvementThe True Measures of Success
https://hbr.org/2012/10/the-true-measures-of-successBest practices for picking the right KPIs for your business
https://www.klipfolio.com/blog/best-practices-for-picking-business-kpisMeasuring KPIs for a Platform vs a Revenue-Generating Product - Mind the Product
https://www.mindtheproduct.com/2017/02/measuring-kpis-for-a-platform-vs-a-revenue-generating-product/