Metrics
Are Your Social Ads Paying Off? 8 Metrics You Should be Tracking
https://blog.hootsuite.com/social-media-ad-metrics/19 Social Media Metrics That Really Matter—And How to Track Them
https://blog.hootsuite.com/social-media-metrics/
Goals
How to build your social media marketing strategy for 2019
https://sproutsocial.com/insights/social-media-marketing-strategy/How to Create Achievable Social Media Goals
https://sproutsocial.com/insights/social-media-goals/6 Goals for Your Digital Marketing Campaign - dummies
http://www.dummies.com/business/marketing/6-goals-digital-marketing-campaign/How to Create a Social Media Marketing Strategy in 8 Easy Steps
https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/5 Goals of Social Media Marketing - eClincher
https://eclincher.com/blog/5-goals-of-social-media-marketing/9 Social Media Goals You Can Set for Your Business (and How to Track Them) -
https://blog.bufferapp.com/10-social-media-goals
Platforms
How 2 Use Google AdWords
http://blogs.babson.edu/entrepreneurship/2017/06/02/how-2-use-google-adwords/How 2 Create Facebook Advertising Campaigns
http://blogs.babson.edu/entrepreneurship/2016/12/14/how-2-create-facebook-advertising-campaigns/Which Social Media Platforms Are Right For Your Business?
https://www.forbes.com/sites/jiawertz/2017/02/18/which-social-media-platforms-are-right-for-your-business/#759c104d12a2How to Choose the Best Social Networks for Your Startup
https://www.postplanner.com/blog/best-social-networks-for-your-startup/
Startup Guide
A Social Media Guide for Startups and Entrepreneurs
https://www.inc.com/samuel-edwards/a-social-media-guide-for-startups-and-entrepreneurs.htmlSocial Media Guide 101 For Your Startup (& Top Resources)
https://startupsavant.com/social-media-guide-101/Effective Social Media Strategies for a Startup | Rival IQ
https://www.rivaliq.com/blog/startup-social-strategies/STARTUPS COMPLETE GUIDE TO SOCIAL MEDIA ADVERTISING
https://medium.com/@Amged/the-complete-guide-to-social-media-advertising-5c8aa4d222a2
General
Social Media Marketing for Businesses | WordStream
https://www.wordstream.com/social-media-marketing6 Must-Do's for Effective Social Media Marketing
https://www.entrepreneur.com/article/292169Social media demographics to drive your brand’s online presence
https://sproutsocial.com/insights/new-social-media-demographics/403 Forbidden
http://www.convinceandconvert.com/social-media-strategy/33-hot-social-media-tips/Global social media research summary 2019 | Smart Insights
https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/Social Media Marketing Strategy – The Ultimate Guide to Digital Marketing | DigitalMarketer
https://www.digitalmarketer.com/digital-marketing/social-media-marketing-strategy/