Positioning
How 2 Position Your Brand
http://blogs.babson.edu/entrepreneurship/2017/01/18/how-2-position-your-brand/
Theme & Motif
The magical science of storytelling | David JP Phillips | TEDxStockholm
https://www.youtube.com/watch?v=Nj-hdQMa3uADeveloping a Business Theme: Ideas for Small Business Image | MoreBusiness.com
https://www.morebusiness.com/d1023062456/The Power of Theme Based Brand Storytelling - Marketing 360®
https://www.marketing360.com/internet-marketing/the-power-of-theme-based-brand-storytelling/
Slogan
How to Create a Catchy Slogan. Top Slogan Generators
https://www.logaster.com/blog/slogan-generators/7 Tips for Creating a Memorable Slogan - VerticalResponse
https://www.verticalresponse.com/blog/7-tips-to-creating-a-memorable-slogan/Sucuri WebSite Firewall - Access Denied
https://www.adweek.com/creativity/happy-25th-birthday-nikes-just-do-it-last-great-advertising-slogan-150947/
Brand Identity
How to find your 'verbal identity' – Marketing Week
https://www.marketingweek.com/2016/03/09/how-to-find-your-verbal-identity/
Mission
What Great Brands Do With Mission Statements: 27 Examples
https://www.simplemarketingnow.com/blog/flooring-the-consumer/bid/168520/what-great-brands-do-with-mission-statements-8-examples
Philosophy
How to Create a Company Philosophy
https://www.inc.com/guides/create-a-company-philosophy.html
Brand Story
10 Amazing Brand Story Examples
https://www.linkdex.com/en-us/inked/brand-story-examples/403 Forbidden
https://neilpatel.com/blog/create-authentic-brand-story/10 Amazing Brand Story Examples
https://www.linkdex.com/en-us/inked/brand-story-examples/The Seven Deadly Sins of Startup Storytelling
http://firstround.com/review/The-Seven-Deadly-Sins-of-Startup-Storytelling/Your Startup Needs a Great Story. Here's How to Develop One
https://www.inc.com/craig-bloem/all-strong-startup-brands-have-a-great-story-heres-how-to-tell-yours.html
Promotion
7 Steps to Build Brand Awareness for Your Startup | GrowthRocks
https://growthrocks.com/blog/build-brand-awareness-for-startup/
Examples
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http://www.iacquire.com/blog/brand-storytelling7 Incredible Examples Of Brand Storytelling On Social Media - Locowise Blog
https://locowise.com/blog/7-incredible-examples-of-brand-storytelling-on-social-media10 Examples of Brand Storytelling (with Data) that Hit the Mark
https://blog.globalwebindex.com/marketing/brand-storytelling/Tell Me Something That Matters: 7 Brand Stories to Inspire You and Win Customers - Word-of-Mouth and Referral Marketing Blog
https://www.referralcandy.com/blog/brand-story-examples/9 Companies That Are Killing It With Brand-Driven Storytelling
https://sujanpatel.com/marketing/7-companies-killing-brand-driven-storytelling/403 Forbidden
https://stellaservice.com/the-best-brand-promise-examples-weve-seen-2/10 examples of great brand guidelines
https://www.lucidpress.com/blog/10-examples-of-great-brand-guidelines
General
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https://foundr.com/brand-identity-system-startups/The Ultimate List of Branding Tips and Ideas | Canny Creative
https://www.canny-creative.com/top-25-branding-tips-startups/The Quick and Dirty Guide to Building Your Startup Brand
https://medium.com/startup-grind/the-quick-and-dirty-guide-to-building-your-startup-brand-21834f46740bThe Basics of Branding
https://www.entrepreneur.com/article/77408The Ultimate Small Business Branding Guide | Canny Creative
https://www.canny-creative.com/ultimate-small-business-branding-guide/