RnD
Heidenberger & Stummer (1999) / IJMR (Decision Science, Q1)
https://onlinelibrary.wiley.com/doi/epdf/10.1111/1468-2370.00012Ghasemzadeh & Archer (2000) /DSS
https://reader.elsevier.com/reader/sd/pii/S0167923600000658?token=68E20FE11741D8A617473F5E45FCC709310B5CD958F15E7D6817FEF893D6AB82B5F06111D090269DCDF47E6D30E1FFE2&originRegion=us-east-1&originCreation=20210804033133Hoon Jang (2019)/ DSS (IS, Q1)
https://www.sciencedirect.com/science/article/abs/pii/S0167923619300569
금융
Markowitz (1952) / The Journal of Finance
https://www.jstor.org/stable/pdf/2975974.pdf?refreqid=excelsior%3A609b0eec9172d5f88427c7e2c5b41e07Black & Litterman (1992) / Financial Analysts Journal
http://lps3.www.proquest.com.libra.kaist.ac.kr/docview/219197240?accountid=27828
광고
MANCHANDA et al. (2006)
https://journals.sagepub.com/doi/pdf/10.1509/jmkr.43.1.98Market Mix Modelling — Sales Response Function | MM Marketing Mind, Research Analytics
https://www.ashokcharan.com/Marketing-Analytics/~mx-mmm-sales-response-function.phpWebb (1968)
https://click.endnote.com/viewer?doi=10.2307%2F3008585&token=WzMwODI0OTQsIjEwLjIzMDcvMzAwODU4NSJd.e0ajjyWbIPjfzfUfeg8c9gjqghUErickson (1992)
http://lps3.www.jstor.org.libra.kaist.ac.kr/stable/pdf/2632707.pdf?refreqid=excelsior%3Aea57d47e845ccc4f4816bd43df9e1b5fSethi (1983) / Optimal Control Applications and Methods
https://onlinelibrary.wiley.com/doi/abs/10.1002/oca.4660040207?casa_token=veCSBveXF-YAAAAA:1ZKzv_MJZnHt3aOHJ0CS7ubedT_AWImjTZsHD1Qw0X70ZTRClp-Tqnb7pxazdAb5XrtFLyFjWcLO8QyQ7gNerlove & Arrow (1962) / Economica
https://www.jstor.org/stable/pdf/2551549.pdf?refreqid=excelsior%3A81f97b461cee4e32dca8b54e67c05622Vidale & Wolfe (1957) / Operations Research
http://lps3.www.jstor.org.libra.kaist.ac.kr/stable/pdf/167271.pdf?refreqid=excelsior%3Adaf7670ae5d69fa3b6df893cadabafd1Zia & Rao (2019). Marketing Science
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2019.1186Kong et al. (2018) / WWW 2018 (Conference)
https://dl.acm.org/doi/abs/10.1145/3184558.3186925Zhu et al. (2017) / KDD (Conference)
https://dl.acm.org/doi/abs/10.1145/3097983.3098134Yang et al. (2015) / INFORMS Journal on Computing (IS, CS, Q1)
https://pubsonline.informs.org/doi/abs/10.1287/ijoc.2014.0626Wang et al. (2020) / Complexity (CS, Q2)
https://www.hindawi.com/journals/complexity/2020/6162056/